Excitech’s HQ, the Design Technology Centre, is now on Google Earth in 3D, using a mixture of photography and visualisation.
How we achieved this and the tools which we used may be of value to you as you seek to increase the profile of your organisation and its design projects as well as communicate your design intent to project partners, clients and maybe even planners.
Imagine building a 3D model of your company or better yet your own home and then having the ability to post this 3D model to Google Earth for the entire world to see. This service is available through Google Earth and SketchUp. This blog entry will step through the process I followed to create a 3D Textured model of Excitech Ltd. which was then added to the Google Earth Layer for everyone to see.

Image 1 - Excitech Ltd. offices inside the Design Technology Centre found in Google Earth (just search for “Excitech”)
How it was achieved:
I started my project and used Google SketchUp to model the building based on photographs taken from our company (Design Technology Centre) I did not have a great camera so I decided to involve my training manager to see if he could capture some shots of our building for me to use. The process followed is called “Photo Matching”. This technique requires a couple of images of existing buildings. Sketchup has the ability to match the perspective view from your photos and you simply model over it. Similar to tracing on a piece of paper, except your end result being a 3D model (see Image 2 of a typical example) Alternatively you could use rendered images of your building if you have modelled it up in other software applications such as AutoCAD, 3DS MAX and Revit to mention a few. Photo matching is a great way to quickly model surroundings without having to get too caught up with the aesthetics or overcomplicating the process.
Now it gets a little more interesting, I took the photographs and started using Gimp to edit out all the vehicles that was parked in front of our building that blocked my view of the windows, on the day the photos were taken. I soon realised that my photo editing techniques were a bit rusty and decided to call in the 3DS Max expert from our Consultancy department. He had previously created our building in 3D with allot more detail than I had expected but the part I was interested in was the Rendered images he produced inside 3DS MAX. I Imported these rendered images as Textures for my 3D model as seen in Image 1. You will notice how I used the satellite imagery for the roof texture to make the terrain blend a little more seamlessly, when viewed in Google Earth.

Image 2 - Typical Matched Photo used to create a 3D model from
Loading the model to the Google Earth Layer was the next step. This “Layer” I refer to is controlled by Google and you can add to this layer in a number of different ways. Allot of Non Profit organisations use this Layer and I have recently seen some content posted that covers the Haiti Earthquake devastation, but that’s another discussion all together. Back to the project, inside Google SketchUp you have the ability to import Geographically referenced satellite images from Google Earth. Let me explain this a little further. Lets imagine you download Google Earth (Free of Pro Version) you type your postal address in the Google Earth search bar.
Google Earth flies to your address and shows you a plan view satellite image of your site. You then download Google SketchUp and press the “Get current view” icon form the available toolbars
This automatically imports the geographically referenced satellite image from Google Earth into SketchUP as well as the terrain data. So if you live on a mountain you will see a mountain in SketchUp after importing your view. It’s that easy! Use this Satellite image as the base for your model. Trace over your building outlines, draw a couple of shapes and before you know it you have a 3D model ready to upload. It’s that simple! Now all you do is click the “Share models” icon from the available toolbars,
to load your model to the 3D Warehouse, which is a free online storage location for users to access and share 3D models. (see http://sketchup.google.com/3dwarehouse/)
You first need to sign in using your GMAIL account, if you do not have an account create a GMAIL account and create a user profile, then start the review process. There are a couple of things you should be aware of though.
Google reviews every model that is placed on the Google Earth Layer to verify the building exist in the real world. So you will need to meet some criteria which are all covered in my Geo-modelling training course. I share tips on getting your model grounded which is absolutely essential and also ways to improve your models file size as there are some restrictions to file size. Excitech is an Authorized Training Centre of Google Sketchup and Google Earth so I suggest you find out which courses are available and start to leave your digital footprint on the Virtual Planet called Google Earth. The review procedure takes roughly 7 working days and you will be awarded a Blue Ribbon status for you model when accepted by the 3D Warehouse team. (See image 3 for a view of the 3D Warehouse Blue Ribbon status) As you start to create these 3D models people will start to recognise your work through the on line profile you created and may start to use your buildings as entourage in projects they are busy with. I can honestly say that you will find almost anything imaginable under the sun inside the 3D warehouse and is a great online resource for things like trees, buildings, people, vehicles etc.

Image 3 - Blue Ribbon status verified for 3D Model
Some other features that you will find very useful is marketing yourself in Google Earth, so to help with this you will notice when you hover over the 3D building inside Google Earth it highlights blue. When you left click on it a “Pop up Balloon” appears. This Balloon can be populated with specific information about your organization as well as contact details and many other key features. If you are using the Google Earth Plug-in inside your company website you can use HTML, You tube videos, Images and many other great features inside these customizable “Pop up balloons” but that is a whole other chapter waiting to be discussed.
Feel free to visit our company website to take advantage of our Google Accredited Training courses by simply following this link: Google Earth Story - http://www.excitech.co.uk/news/geomodelling_with_google_earth.asp then simply click on the Sketchup and Google Earth training courses tab to find out more about each course.